MEDIA ADVISORY | For Immediate Release
Contact: Jeremy Royce, firstname.lastname@example.org
MADE IN MICHIGAN DOCUMENTARY “20 YEARS OF MADNESS” PREMIERES TRAILER
DIY Documentary Tells The Story Of The Eccentric Creators Behind A Bizarre Mid-90s Metro Detroit Public Access TV Show As They Reunite After 20 Years To Make A New Episode In An Effort To Reconcile Their Teenage Dreams With The Reality Of Adulthood
LOS ANGELES – 20 YEARS OF MADNESS follows Jerry White Jr., creator of the Metro Detroit 90s cult Public Access TV Show 30 MINUTES OF MADNESS, as he returns to his hometown of Rochester, Michigan to make a new episode for the show’s twenty-year anniversary. The show included a ragtag cast of outsiders who routinely played offbeat and crazy characters. What they couldn’t have predicted was that the wild and unhinged lifestyle they embraced on the show would eventually become a reality for many of them later in life.
Jerry, now 36, a graduate of Oakland University and a recent MFA grad of USC’s School of Cinematic Arts, never stopped believing in the show and the potential of its collaborators. As we follow him back to Michigan, the film explores the bond between childhood friends, now struggling in adulthood, after life has failed to provide many of them with the opportunities for which they had hoped. As Jerry gathers everyone together, he is forced to confront years of resentment, rebuild burnt bridges, and balance challenging personalities in the hope of reviving a once thriving creative community. 20 YEARS OF MADNESS explores the importance of friendship in artistic collaboration and how it can be used to overcome and transcend the labels and expectations placed on us by society. And while film’s subjects lives have not turned out the way they envisioned in their youth, they learn it’s never too late to be what you might have been.
The film is directed by California native Jeremy Royce and mentored by Acadamey Award Winning documentarian Mark Jonathan Harris. For more information about 20 YEARS OF MADNESS and to view the trailer, visit: www.20yearsofmadness.com. For downloadable press materials visit www.20yearsofmadness.com/press.
In 20 YEARS OF MADNESS, we follow the 30MOM crew as they make a new episode of the show. Producer Jerry White Jr. decided to shoot the whole thing on analog video, primarily using a free VHS camera he was given, as well as others picked up for cheap on ebay and craigslist. While this choice was met with initial skepticism by many of the cast, no one can argue that the new footage “looks like 30 MINUTES OF MADNESS.”
And the number of people embracing VHS keeps growing! We posted a few days ago about Oscar® nominated director Alejandro González Iñárritu shooting on VHS for a recent experimental film and now the folks at the Raindance Film Festival have compiled a top ten list of modern-day VHS music videos. The only thing we don’t get is how they overlooked White Limo by Foo Fighters! OK, that was three years ago, but it still feels as modern as a retro music video shot on an archaic format can!
For the full Raindance list, check out 10 Best VHS Style Lo-Fi Music Videos.
Wow, a year goes by fast! We’ve been working our asses off on 20 YEARS OF MADNESS and it keeps getting better and better. Here’s just some of what we’ve been up to in 2013:
• January 1st: Brought on our incredible editor, Jose Santos.
• February 1st: Added our talented and industrious producer, Kaveh Taherian.
• January–May: Poured through 350 hours of 30MOM archival footage and the 150 hours of doc footage we shot in 2012.
• January–April: Edited the 500 hours of raw footage into the first cut of 20 YEARS OF MADNESS.
• April 24th: Completed the first cut of the doc (four hours long!).
• April 29th: Released the 30 MINUTES OF MADNESS Mix Tape Vol. 1.
• June 14th: Screened a trimmed-down rough cut for 18 of our most trusted LA filmmaker friends and got their indispensable feedback.
• July 21st: Flew back to Michigan for 2 weeks of pickup shooting.
• October 14th: Completed the sixth rough cut and started courting film festivals.
• December 16th: Shot new interviews with the LA cast to augment the latest edit.
We made a ton of progress in 2013, but 2014 has even more in store for 20 YEARS OF MADNESS. Here’s what we’re looking forward to in the coming year…
• January: Handing off the cut to our immensely gifted composing duo, Sam Jones and Alexis Marsh.
• February 1st: Worldwide release of our brand spanking new trailer.
• February 1st: Online premiere of 30 MINUTES OF MADNESS episode 15 for our Kickstarter backers.
• February 15th: Launch of our shiny new website courtesy of our esteemed colleague Tom Roof.
• April: Complete picture-lock of 20 YEARS OF MADNESS.
• April: Hand off the locked picture to our brilliant soundies, Kim Patrick and Baihui Yang for sound design.
• May: Final Mix at Skywalker Sound and color correction.
We still have a lot of work to do, but we’re confident 20 YEARS OF MADNESS will live up to all of your wildest and weirdest expectations! And there’s much more in store for 2014 that we can’t divulge just yet, so keep your eyes on our website and Facebook page for all the latest and greatest.
As always, thank you for your support and enthusiasm for this film!
¡¡HAPPY NEW YEAR!!
Our New Trailer is on the way! In the meantime check out some other amazingly original documentary trailers over at DAZEDdigital. These films are changing the documentary format and pushing the limits at every turn. Be warned, these films are not your parents documentaries!
Hey, we’ve been featured in the Kickstarter blog! And they said such nice things, like “30 Minutes of Madness is pure, unfiltered genius.” If they think the show is great, wait until they see our documentary! With all the competition out there, we gotta say this makes us feel pretty special.
This Week in Kickstarter, April 13 2012